The Core° Ritual
Thirty seconds, every day.
Grooming is maintenance, not performance. The point of a ritual is that it is short enough to keep and deliberate enough to matter. This one happens once a day, at the same moment, and takes about as long as brushing your teeth.
The three steps
After the shower, before you dress.
- 01Start with warm skin. Straight out of the shower, towel-dry but not bone dry. Warm skin takes a butter far better than cold, dry skin — this is the single thing that makes the most difference.
- 02Work in a small amount. Chest, forearms, the back of the neck. Think of the places you would put fragrance, and treat them as the places you condition.
- 03Let it settle, then dress. Give it a moment before your shirt goes on. Cologne, if you wear one, goes over the top.
Layering
Core° goes on first. Everything else goes over it.
The fragrance is built to sit close to the skin, which is what makes it a base rather than a competitor. Warm, woody colognes sit most naturally over it. Sharper citrus or aquatic fragrances will contrast more — not a problem, just a different result. Use less of both than you think you need.
Honest limits
What we are not going to tell you.
We are not going to tell you how many hours it lasts, because skin chemistry differs and we have not finished testing the final formula. We are not going to tell you it will make people notice you. It is a well-made body product with a scent you will like — how you carry yourself is your work, not the jar's.